ClearTrial Launches Version 2.7 of its Clinical Trial Operations Planning Software Featuring Advanced Portfolio Planning Capability

ClearTrial Launches Version 2.7 of its Clinical Trial Operations Planning Software Featuring Advanced Portfolio Planning Capability

In ClearTrial v2.7, the newest version of the award-winning clinical trial software, ClearTrial introduces Portfolio Planning capability which enables clinical development organizations to roll up protocol-level study plans into portfolio-level forecasts in minutes. The software provides instant visibility to monthly budgets, monthly resource demand, and timelines across a program, business unit, therapeutic indication, region, service provider or any other dimension - a capability unique to the industry.

Chicago (PRWEB) March 3, 2009 -- ClearTrial (www.cleartrial.com), a leading provider of clinical trial software for clinical trial operations planning, budgeting, and outsourcing, announced today that it has released version 2.7 of its market-leading ClearTrial clinical trial software, which helps biopharmaceutical companies and clinical research organizations (CROs) accelerate and improve the planning and execution of their clinical trials. Today, 6 of the top 10 biotech companies and many of the largest companies in the industry rely on ClearTrial software to bring quality treatments to market faster, with less cost and effort.

With ClearTrial Portfolio Planning, available in the Enterprise Edition of ClearTrial v2.7, clinical development organizations can now roll up protocol-level study plans into portfolio-level forecasts in minutes, providing instant visibility to monthly budgets, monthly resource demand, and timelines across a program, business unit, therapeutic indication, region, service provider or any other dimension - a capability unique to the industry. And when protocol-level assumptions change, the software automatically updates the portfolio forecast in seconds.

With ClearTrial Portfolio Planning, clinical trial professionals can:

• Aggregate multiple studies into a program/portfolio view or long-range plan

• Generate comprehensive monthly budget, resource, and timeline reports

• Add or remove studies from a portfolio

• Modify study start dates

• Adjust study probabilities

"ClearTrial Portfolio Planning gives life sciences companies a lightning-fast and more informed portfolio and program decision-making capability that presents a major competitive advantage, especially in today's economic climate," noted Mike Soenen, Managing Partner of ClearTrial. "The pressure to move faster with fewer resources has never been greater and with Portfolio Planning, ClearTrial is again first in class to answer that challenge."

Key Benefits of ClearTrial Portfolio Planning

For clinical operations, outsourcing, finance, and project/resource management professionals at life sciences organizations, ClearTrial Portfolio Planning offers:

Integrated Roll-up for Increased Accuracy and Speed - The software eliminates errors in the time-consuming re-keying involved with manually rolling up multiple study plans into program- or company-wide forecasts. ClearTrial Portfolio Planning also ensures that planners are using the most current information by automatically updating the portfolio forecast with any changes made to the protocol-level assumptions.

Effortless Cost and Resource Demand Forecasting Across the Organization - Monthly cost and resource demand forecasts enable companies to easily identify areas of heavy FTE utilization, and more proactively hire or contract for additional resources - or modify study start dates to smooth out resource utilization. Planners can instantly see the budget and resource impact of dropping or delaying a study or group of studies, immediately assess the result on hours and fees, by month, of outsourcing all monitoring, and more.

Flexibility to Support Business Objectives and Processes - ClearTrial Portfolio Planning enables the creation of portfolios along any clinical development dimension to:

• Compare portfolios for multiple long-range planning scenarios

• Assign probability weighting to in-licensing and out-licensing deals

• Accurately model later-stage studies that are dependent on early study success for more accurate stage-gate decision-making

• Assess program-level outsourcing strategies

"With version 2.7, ClearTrial continues to set the standard for clinical software that helps life sciences companies bring new, quality treatments to market more rapidly," Soenen stated. "We're pleased to introduce this much-needed capability to the benefit of the industry."

About ClearTrial®

ClearTrial® is a leading provider of clinical trial software for clinical operations planning, budgeting, and outsourcing. ClearTrial's award-winning software helps pharmaceutical, biotechnology, medical device companies, and CROs expedite the clinical development process without sacrificing quality of results. The company's software products support clinical operations, resource planning, and outsourcing departments with a single solution that promotes speed and consistency, while maintaining flexibility to handle different study requirements. For more information please visit http://www.cleartrial.com.

ClearTrial® and the ClearTrial logo are registered trademarks owned by ClearTrial, LLC, which may be registered in certain jurisdictions. Any other company or product names mentioned in this release are hereby acknowledged as registered trademarks or trademarks of their respective owners.

###

Contact Information Mike Lange

ClearTrial

http://www.cleartrial.com

630-986-9800

[Via http://www.prweb.com]

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Cablevision's Optimum WiFi Arrives In New Jersey

Cablevision's Optimum WiFi Arrives In New Jersey

Fast Wireless Internet Access Now Available To Optimum Online Customers In Commercial And High-Traffic Areas Of Bergen And Passaic Counties, As Deployment Continues Nation's Largest And Most Advanced Consumer WiFi Network Includes Access On Most NJ Transit Train Platforms And Station Parking Lots Across Northern and Central New Jersey

Bethpage, NY (PRWEB) March 3, 2009 -- Cablevision Systems Corp. (NYSE: CVC) today announced that it has successfully deployed Optimum WiFi wireless Internet access in outdoor commercial and high-traffic areas in Northern and Central New Jersey, as a free enhancement for its Optimum Online high-speed Internet customers. The newly activated Optimum WiFi community zones - which are focused on the places where people shop, dine, commute and meet - cover most of Cablevision's service area in Bergen and Passaic counties, and parts of Essex, Morris, Middlesex, Monmouth, and Somerset counties, as deployment continues. The service is also available at many Northern and Central New Jersey Transit train station platforms and parking lots, including Elizabeth, Metuchen, Edison, and Aberdeen-Matawan.

Already the nation's largest and most advanced WiFi network, based on geographic coverage, Optimum WiFi usage has increased by 50 percent each month since the service became broadly available last fall across Cablevision's Long Island, Connecticut and Westchester/Dutchess service area. Over the next year, Cablevision plans to deploy WiFi across its entire tri-state service area.

"We are pleased to announce the introduction of Optimum WiFi in New Jersey, which is a significant milestone in our ongoing deployment and will make fast and reliable wireless Internet access available to Optimum Online customers in the Garden State," said Kevin Curran, Cablevision's senior vice president of wireless product development. "Thousands of new customers are discovering Optimum WiFi every week, doing things like updating Facebook pages, uploading photos, or just checking e-mail. This popular and free product enhancement is yet another advantage of being an Optimum Online customer."

Cablevision has partnered with Comcast on a trial to expand Cablevision customers' access to Optimum WiFi in New Jersey at many commuter rail stations in Comcast's service area including: Metropark, Maplewood, Westfield, Linden, and Middletown. This partnership gives Cablevision and Comcast customers the ability to access their company's respective WiFi network at any of the New Jersey train stations that have been activated for service by either company.

In conjunction with this most recent deployment, Cablevision has launched a new version of its consumer Web site, www.optimumwifi.com, to provide customers with information on Optimum WiFi, and WiFi service in general, including tutorials and detailed coverage maps. The new website has been enhanced to give customers an even more user-friendly experience, the ability to refer a friend to Optimum WiFi, and access to more important information than ever before.

Optimum Online customers using laptop computers and portable WiFi-enabled devices like the iPhone, iPod touch and some BlackBerry models can access Optimum WiFi through a simple sign-on screen. Currently, there are more than 5,000 different types of devices on the market that are certified to operate over WiFi. An estimated 300 million WiFi-enabled consumer electronic devices shipped last year - a figure that is expected to grow to 1 billion by 2012.

Once a customer logs into the service by entering their Optimum User ID and password, the network delivers fast symmetrical speeds of up to 1.5 megabits-per-second. Optimum WiFi uses the same standard used in wireless home networks, 802.11, and any device that is certified by the WiFi Alliance as adhering to the 802.11 standards and has a web browser will be able to access the Optimum WiFi network.

Cablevision currently provides Optimum Online high-speed Internet service to more than 2.4 million customers, 52 percent of the homes passed by Cablevision's fiber optic network, the highest penetration of any Internet service in the nation. Optimum Online customers are already familiar with the benefits of wireless access, with more than half using wireless routers in the home.

About Cablevision

Cablevision Systems Corporation (NYSE: CVC) is one of the nation's leading media and entertainment companies. Its cable television operations serve more than 3 million households in the New York metropolitan area. The company's advanced telecommunications offerings include its iO TV® digital television, Optimum Online® high-speed Internet, Optimum Voice® digital voice-over-cable, and its Optimum Lightpath integrated business communications services. Cablevision operates several successful programming businesses, including AMC, IFC, Sundance Channel and WE tv, through Rainbow Media Holdings LLC, and serves the New York area as publisher of Newsday and other niche publications through Newsday Media Group. In addition to these businesses, Cablevision owns Madison Square Garden and its sports teams, the New York Knicks, Rangers and Liberty. The company also operates New York's famed Radio City Music Hall, the Beacon Theatre, and the Chicago Theatre, and owns and operates Clearview Cinemas.

New Jersey WIFI locations by county (as of 3/3/09)

Bergen County

Allendale

Bergenfield

Bogota

Closter

Cresskill

Demarest

Dumont

Elmwood Park

Emerson

Fair Lawn

Franklin Lakes

Garfield

Glen Rock

Hackensack

Harrington Park

Hasbrouck Heights

Haworth

Hillsdale

Ho Ho Kus

Lodi

Mahwah

Maywood

Midland Park

Montvale

New Milford

Northvale

Norwood

Oakland

Old Tappan

Oradell

Paramus

Park Ridge

Ramsey

Ridgewood

River Edge

Rivervale

Rochelle Park

Rockleigh

Saddle Brook

Saddle River

South Hackensack

Tappan

Teaneck

Tenafly

Upper Saddle River

Waldwick

Washington Twp

Westwood

Wood Ridge

Woodcliff Lake

Wyckoff

Essex County

Cedar Grove

Nutley

Middlesex County

Dunellen

Edison

Highland Park

Metuchen

Middlesex

Milltown

New Brunswick

North Brunswick

Old Bridge

Parlin

Piscataway

Sayreville

South Amboy

Monmouth County

Aberdeen

Keansburg

Keyport

Cliffwood Beach

Matawan

Union Beach

Morris County

Butler

Lincoln Park

Kinnelon

Pequannock

Riverdale

Passaic County

Bloomingdale

Clifton

Haledon

Haskell

Hawthorne

Little Falls

North Haledon

Passaic

Pompton Lakes

Ringwood

Totowa

West Paterson

Wanaque

Wayne

Somerset County

Basking Ridge

Bound Brook

Bridgewater

Green Brook

Manville

Raritan

Somerville

S. Bound Brook

Warren

Watchung

Train Stations: Cablevision

Aberdeen-Matawan

Allendale

Anderson St. (Hackensack)

Asbury Park

Basking Ridge

Belmar

Boonton

Bradley Beach

Bridgewater

Broadway (Fairlawn)

Chatham

Clifton

Convent Station (Morris Twp)

Delawanna (Clifton)

Denville

Dover

Dunellen

Edison

Elizabeth

Emerson

Essex St. (Hackensack)

Garfield

Glen Rock - Boro Hall

Glen Rock - Main Line

Great Notch (Clifton)

Hawthorne

Hillsdale

Ho-Ho-Kus

Jersey Ave. (New Brunswick)

Lake Hopatcong

Lincoln Park

Little Falls

Lyons

Madison

Mahwah

Manasquan

Metuchen

Montclair State U. (Little Falls)

Montvale

Morris Plains

Morristown

Mount Arlington

Mount Tabor

Mountain Lakes

Mountain Station

Mountain View

Nanuet

Netcong

North Elizabeth

North Hackensack

Oradell

Park Ridge

Passaic

Pearl River

Plauderville

Radburn

Ramsey

Ramsey (Route 17)

Raritan

River Edge

Sloatsburg

South Amboy

South Orange

Spring Lake

Spring Valley

Suffern

Towaco

Tuxedo

Waldwick

Westwood

Woodcliff Lake

Wood-Ridge

Train Stations: Comcast

Allenhurst

Annandale

Avenel

Bay Head

Bay Street (Montclair)

Berkeley Heights

Bernardsville

Bloomfield

Elberon

Fanwood

Far Hills

Gillette

Gladstone

Hackettstown

Hazlet

High Bridge

Highland Avenue (Orange)

Kingsland

Lebanon

Linden

Long Branch

Lyndhurst

Maplewood

Metropark (Iselin)

Middletown

Millburn

Millington

Monmouth Park

Montclair Heights

Mountain Avenue (Montclair)

Murray Hill

Netherwood

New Providence

North Branch

Peapack

Perth Amboy

Plainfield

Princeton

Red Bank

Roselle Park

Rutherford

Short Hills

Stirling

Trenton

Upper Montclair

Walnut Street (Montclair)

Watchung Avenue (Montclair)

Westfield

White House (Readington)

###

Contact Information Sarah Chaikin

Cablevision

http://www.optimumwifi.com

516-803-2352

[Via http://www.prweb.com]

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Android Just Got Smarter -- And More Social -- With 3banana Notes

Android Just Got Smarter -- And More Social -- With 3banana Notes

3banana Launches First Android Smart Phone Note Taking App with Wireless Sync and Social Media Sharing

San Francisco (PRWEB) March 3, 2009 -- 3banana Inc. today announced the launch of 3banana Notes, the first note taking app for the Android smart phone (http://3banana.com) with wireless online sync and social media sharing. 3banana combines fast and efficient private note taking on the Android smart phone with the ability to sync, share and discuss notes with friends over the web at http://3banana.com and via social networks such as Twitter and Facebook.

"Do you ever want to quickly jot down an idea before you forget it? Whether it's your next great movie plot, or the keyword that will help you find that ridiculous YouTube video everyone is talking about, the 3banana note taking app helps you catch those ideas before they escape," said Andreas Schobel, 3banana co-founder and CTO. "3banana also makes it easy to share your notes with friends -- rather than being lost forever, that idea in your notes can be the beginning of an online conversation."

"Since before the invention of paper and pencil, people have sought to improve their lives by capturing and sharing thoughts, experiences, and ideas," said Steve Brown, 3banana co-founder and CEO. "In the information-rich and fast-paced world today, the challenge is to get information from the brain in your head, into the brain in your pocket, and connected to the brainpower in the Internet cloud. We streamlined and simplified our note taking app so that users could quickly jot down a thought or tag a photo on their Android smart phone with as few keystrokes as possible, and then sync and share those notes wirelessly and effortlessly."

3banana Notes for the Android smart phone (http://3banana.com) stays synchronized wirelessly with the 3banana online service, where users can view and edit their private notes, share notes with friends, or comment on shared notes. In addition to photos and notes captured on their smart phones, online users also can keep track of web pages, presentations, and videos, all organized and labeled inline -- without the need for extra data entry fields or repetitive typing. Each shared note has a private permalink that can be posted to popular social networks like Facebook and Twitter or shared on http://3banana.com for a more private online discussion.

The 3banana Notes Android note taking app is currently available as a free download in the productivity section of the Google Android App Market.

About 3banana

3banana Inc. creates smart phone and web applications that capture and share information effortlessly, wirelessly and securely. 3banana Notes are less work and easier to share than any other smart phone or online note taking app available today. Combining patent-pending innovations in semantics and social media sharing with fast, efficient and secure wireless information capture, 3banana mobile and web applications help people become more productive and more connected. For more information, please visit http://3banana.com.

3banana name and logo are trademarks of 3banana Inc. Android is a trademark of Google Inc.

###

Contact Information Steve Brown

3banana Inc.

http://3banana.com

888-399-8266

[Via http://www.prweb.com]

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PSS Expands PBX Maintenance and Support Offering; Available for PBX Systems from Avaya, Nortel, Siemens, and Cisco

PSS Expands PBX Maintenance and Support Offering; Available for PBX Systems from Avaya, Nortel, Siemens, and Cisco

Service Can Be Combined With IVR and CTI Maintenance For Increased Operational Efficiency and Lower Cost

Dublin, Calif. (PRWEB) March 2, 2009 -- PSS, experts in contact center infrastructure and applications, today announced general availability of its PBX maintenance and support service. The service is available for Avaya, Nortel, Siemens/Rolm, and Cisco PBX systems, and can be purchased independently or combined with the company's IVR and CTI support programs.

PSS has been piloting the service for over a year as an add-on for PSS customers with existing IVR or CTI support programs. During the pilot PSS achieved its goal of maintaining the same high standards of service and customer satisfaction that the company's nationally recognized IVR and CTI support programs have delivered since 2002.

"This is a time when every enterprise is scrutinizing its operating expenses and its vendor relationships," said Lew Chipp, President of PSS. "Our addition of PBX support has been very well received because it can lower costs and increase operational efficiency, particularly when combined with IVR and CTI support from a single vendor."

The PBX maintenance and support offering from PSS includes nationwide coverage, immediate response by trained engineers who can start diagnosing problems right away, and a single point of problem resolution for IVR, CTI, and PBX systems across the enterprise and contact center.

Find our more about PBX support (http://pbx.psshelp.com) from PSS.

Be a fly on our wall. Follow PSShelp on Twitter (http://www.twitter.com/psshelp).

About PSS:

PSS helps enterprises transition gracefully to next generation contact center infrastructure. We can keep your current IVR, CTI, and PBX systems running for as long as you want with our legendary 24x7x365 Extended Life Support. We can build IVR and CTI applications that make your call centers more efficient and create a better user experience. And when the time is right, we can help you transition to VoiceXML, VoIP, SOA, and Web Services as rapidly or gradually as your business priorities demand. Visit us at www.psshelp.com.

###

Contact Information John Hibel

PSS

http://www.psshelp.com

925-208-2406

[Via http://www.prweb.com]

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Merchant Card Services Announces Strategic Partnership with PCI Compliance Provider ControlScan

Merchant Card Services Announces Strategic Partnership with PCI Compliance Provider ControlScan

Offerings Available through ControlScan Provide Merchant Card Services with Comprehensive PCI Compliance Solutions

Tacoma, WA and Atlanta, GA (PRWEB) March 1, 2009 -- Merchant Card Services, a division of Columbia Bank (merchantcardsvcs.com), a leading provider of card deposit processing, has joined forces with ControlScan (controlscan.com), a leading provider of PCI compliance and security solutions exclusively focused on small- to medium-sized merchants, to help its merchants meet mandatory requirements set forth by the PCI Security Standards Council (PCI SSC).

"To demonstrate our commitment to cardholder data security, Merchant Card Services has partnered with ControlScan to help our merchants validate compliance with the PCI Data Security Standard (PCI DSS)," said Diane Wasalino, senior vice president, Merchant Card Services. "ControlScan's easy-to-use solution and personal level of service fits perfectly with the needs of our merchants and provides us with the critical insights we need to regularly evaluate the levels of compliance of our merchant portfolio."

Merchant Card Services customers now have access to ControlScan's leading PCI compliance solution, PCI 123, which includes the PCI Self-Assessment Questionnaire and on-demand security scanning, backed by expert technical support with a personal touch. ControlScan works with merchants every step of the way so that it's easy for them to get the help they need to protect their business.

"We are excited to be working with Merchant Card Services in this partnership," said Joan Herbig, chief executive officer, ControlScan. "Our collective goal is to help the Merchant Card Services merchant community become secure, thereby ensuring that they meet all private and public regulatory requirements by protecting all cardholder data."

About Merchant Card Services - Columbia Bank

Headquartered in Tacoma, Washington, Columbia Banking System, Inc. is the holding company of Columbia Bank, a Washington state-chartered full-service commercial bank which was selected by Washington CEO magazine as one of 2008's "Washington's Best 100 Companies to Work For". With the 2007 acquisitions of Mountain Bank Holding Company and Town Center Bancorp and the 2008 internal merger of its subsidiary, Bank of Astoria, into Columbia Bank, Columbia Banking System has 53 banking offices in Pierce, King, Cowlitz, Kitsap, Thurston and Whatcom counties in Washington State, and Clackamas, Clatsop, Tillamook and Multnomah counties in Oregon. Included in Columbia Bank are former branches of Mt. Rainier National Bank, doing business as Mt. Rainier Bank, with 5 branches in King and Pierce counties. Columbia Bank does business under the Bank of Astoria name at the Bank of Astoria's former branches located in Astoria, Warrenton, Seaside and Cannon Beach in Clatsop County and in Manzanita and Tillamook in Tillamook County. More information about Columbia can be found on its website at www.columbiabank.com.

About the PCI Compliance (http://www.controlscan.com?campaign=Mar09) Solutions Provider ControlScan:

Headquartered in Atlanta, Georgia, ControlScan is the leading provider of Payment Card Industry (PCI) compliance and security solutions designed exclusively for small- to medium-sized e-commerce and retail merchants, which make up 98% of all merchants. ControlScan provides easy-to-use Web-based security solutions and a personal level of service that make it easy and cost-effective for these businesses to analyze, remediate and validate compliance. The company's core offerings are complemented by a number of value-added products that help merchants maintain a high security posture and market their achievements to shoppers, most notably Breach Protection insurance and Verified Secure security seals. ControlScan is the solution of choice for small merchants and acquirers because it offers security solutions that are built specifically with the small merchant in mind, a personal level of service and the best results. Acquirers and other merchant service providers rely on ControlScan to manage PCI compliance programs for their entire merchant portfolios to ensure maximum compliance rates. For more information about ControlScan call 1-800-825-3301 or visit www.controlscan.com.

###

Contact Information Heather Varian Foster

ControlScan

http://www.controlscan.com?campaign=Mar09

678-279-2644

Diane Wasalino

Merchant Card Services

http://www.merchantcardsvcs.com?campaignMar09

253-589-2120

[Via http://www.prweb.com]

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Grand River Launches New Corporate Website for TechTeam Global

Grand River Launches New Corporate Website for TechTeam Global

Grand River announced today that it has completed a website redesign, build-out and implemented a new content management system for TechTeam Global.

Ann Arbor, MI (PRWEB) March 1, 2009 -- Grand River announced today that it has completed a website redesign, build-out and implemented a new content management system for TechTeam Global.

TechTeam Global, headquartered in Southfield, Michigan, is a leading provider of IT outsourcing and business process outsourcing services, to some of the world's largest companies including Ford Motor Company, Alcoa and Essilor International.

Grand River specializes in branding and website re-designs for global companies like TechTeam. The Ann Arbor-based Company was selected based on its brand and web site development expertise along with its ability to deliver the new site on a very tight delivery schedule.

"The Grand River team developed a plan to re-design and build our new global site through the implementation of an easy-to-use content management tool, "said Janita Gaulzetti, Director of Marketing for TechTeam Global. "They lead us through a process that began with identifying our various user groups, included a thorough analysis of our existing web properties and then consolidated service offerings and corporate information from around the world, into one beautiful, comprehensive site. The timetable was very tight but we launched the new site to strong reviews from both internal and external teams."

"Designing and building a website with global reach can be challenging," said Scott Robertson, Partner and Co-founder at Grand River." TechTeam successfully coordinated users and offices around the world in order to rebuild their new site in a very tight timeline. The new content management system also addresses their short and long-term goals of expanding the business and makes it easy for non-technical marketing staff to update the site with new content. "We are looking forward to the results and to a successful long-term relationship."

Grand River will also provide ongoing assistance with site enhancements as well as work with TechTeam on SEO strategies.

About Tech Team Global

TechTeam Global, Inc. is a leading provider of IT outsourcing and business process outsourcing services to large and medium businesses, as well as government organizations. Founded in 1979, TechTeam has nearly 3,000 employees across the world, providing IT support in 32 languages. TechTeam's common stock is traded on the NASDAQ Global Market under the symbol "TEAM." For more information, call 800-522-4451 or visit www.techteam.com.

About Grand River

Grand River is an industry leading Web design and development company specializing in branding and e-commerce solutions for major brands. Strategically headquartered in Ann Arbor, Michigan, Grand River focuses on designing, building and implementing transactional Web sites and content management solutions. For more information about Grand River or its services, please call 734.913.8000 or visit http://www.thegrandriver.com

Contact:

Stephanie Bell, Director of Public Relations

Grand River

734.913.8000

http://www.thegrandriver.com

# # #

Contact Information Scott Robertson

Grand River Interactive

http://www.thegrandriver.com

734.913.8000

[Via http://www.prweb.com]

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Email Marketing Systems Provider, Zrinity, Continues to Grow in Slow Economy

Email Marketing Systems Provider, Zrinity, Continues to Grow in Slow Economy

Companies like Zrinity providing business mission critical systems that streamline business processes are growing through the slow economy. Web 2.0 business continues to grow according to email marketing firm, Zrinity.

Central New York (PRWEB) March 1, 2009 -- Zrinity, a Central New York based on-premise email marketing systems firm (http://www.zrinity.com), sees continued growth in the Web 2.0 sector. According to Zrinity owners, the economy is in a slump, but business owners continue to invest in new technologies that streamline their business and industry. Zrinity owners also credit their lean business structure for their continued growth. By keeping overhead low, such as conducting meetings through online meeting systems, Zrinity maintains a lean posture and has very low overhead. Web marketing, such as well-positioned Google rankings, produces a large percentage of the firms' new business, which is also a factor in low overhead and high profit.

According to Zrinity owners, Zrinity added many new customers in Q1 2009, which isn't over, as it did in the entire second half of 2008. Zrinity owners believe that growth will parlay into over four hundred percent (400%) growth in 2009. The underlying theme of Zrinity's new customers is that "there was always a team of experts conducting research that chose Zrinity, and a vast majority of the firms were Web 2.0 businesses."

Zrinity recently announced a more flexible licensing strategy that gives online retailers the ability to save budget dollars while better communicating with existing clients. The licensing suggests a more defensive posture for online retailers whereby they spend more time and resources on existing customers which cost less to keep than gaining new customers. First and foremost online retailers should shore up pre-existing customer relationships using transactional email marketing and up-selling.

Zrinity also released a new licensing model to help medium-sized business access high end email systems that are typically only used by large business in-house. In addition, Zrinity produced a YouTube® video which explains how medium-sized business can grow in this down economy by shifting from paper to electronic methods of invoicing, customer relationship management and more. The newer licensing combined with the more extensive use of transactional email marketing, saves medium-sized business customers millions every year. According to Rob Thrasher, VP Marketing, Zrinity, "Most business owners are not yet aware that 30% of each email sent in the regular course of business, such as invoices, can contain marketing messages. This provides a huge opportunity to up sell, cross sell and more."

Mother Nature, a New York City based "Natural Products" online retailer, has been working with the Zrinity team as online business consultants and a web-based software system provider since 2000. Oliver Clark, Chief Technology Officer, Mother Nature, recently selected Zrinity as his on-premise email marketing system. Mr. Clark commented that he selected Zrinity because, "I already know I can trust the Zrinity team to deliver on the results promised since we have known the team for over seven years."

The key functionality provided by the Zrinity system according to Mr. Clark is, "The deliverability metrics. The metrics are very comprehensive and without the metrics provided by the Zrinity system we couldn't really know how effective we are and if we do have any trouble, at which point in the email delivery process we are having the problem."

# # #

Contact Information ROB THRASHER

Zrinity

http://www.zrinity.com

315-368-5421

[Via http://www.prweb.com]

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