Friday, January 30, 2009

Advertising Icon Joel Babbit and Rolling Stones Keyboardist Chuck Leavell Team Up to Launch Mother Nature Network - MNN.COM Environmental News Website

Advertising Icon Joel Babbit and Rolling Stones Keyboardist Chuck Leavell Team Up to Launch Mother Nature Network - MNN.COM Environmental News Website

Advertising Icon Joel Babbit and Rolling Stones Keyboardist Chuck Leavell Team Up to Launch Mother Nature Network - MNN.COM Environmental News website giving Corporate Sponsors a New Way to reach the masses and tell their Green Initiatives story. The MNN.COM website also provides a new way for advertisers to sponsor sections of the site and promote awareness of their corporate green initiatives.

Atlanta, GA (PRWEB) January 30, 2009 -- The Mother Nature Network (http://www.mnn.com), an environmental news and information website launched this month at mnn.com (http://www.mnn.com) using an advertising supported model to fill the gap for green news and information that everyone can understand. Advertising veteran Joel Babbit and Rolling Stones Keyboardist and tree farmer Chuck Leavell teamed up to provide the destination for the average person to find environmental news and information at the national and local levels, read entertaining original articles and celebrity blogs, and allow users to create their own profiles and blogs and connect with other green-minded individuals.

The website also provides a new way for advertisers to sponsor sections of the site and promote awareness of their corporate green initiatives. "We have been exceptionally pleased with the response we've had from corporate sponsors that have been looking for a cost-effective advertising model to increase awareness to the public of their green initiatives", stated Joel Babbit, CEO and co-founder of Mother Nature Network. "Mother Nature Network is unique in the fact that we provide a way for corporate sponsors to show green videos, interactive flash animations, write blogs and even green games on their respective sections on the MNN.COM website that really tell a story about what they are doing for the environment in a way that simple banner ads can't", said Joel Babbit. "There is really no good way for the Fortune 500 to tell their green story on the web other than their own websites that get only minimal traffic. With the enormous reach that MNN.COM has provided in such a short time, corporate sponsors now have a new way to reach a fast growing audience that they would not have been able to otherwise".

The MNN.COM website is built around the popular Drupal CMS (http://www.drupal.org) platform that allows Mother Nature Network writers, bloggers and editors flexibility to control content flow and publishing.

"We selected Drupal as the CMS engine for Mother Nature Network due to the power and flexibility of the platform", stated Fred Tanzella, CEO of Glick Interactive, the developers of the MNN.COM website. "The active Drupal community as well as our expertise in Drupal Module development made it an excellent choice to be able to help Mother Nature Network get to market quickly while providing an intuitive interface for users to navigate the site and experience all that Mother Nature Network has to offer. The MNN.COM website is hosted at Colocube in their Atlanta data center using Managed Hosting for Drupal."

"Seeing the enormous potential of the Mother Nature Network website to scale rapidly, we took steps to ensure that the network architecture was tuned to be as efficient as possible to handle the spikes in visitors due to high-visibility press and media events and increasing web traffic over time", stated Matthew Elkourie, COO of Colocube. "The Drupal scaling techniques and test harnesses we utilized provided a flawless launch and smooth operations for the MNN.COM website".

About Mother Nature Network

MNN - Mother Nature Network, is your one-stop environmental resource and an everyman's eco-guide offering original programs, articles, celebrity blogs, videos, and how-to guides along with breaking news stories. Mother Nature Network was founded by advertising veteran Joel Babbit and Rolling Stones Keyboardist Chuck Leavell.

About Glick Interactive

Glick Interactive is an Atlanta based web development and design firm that leverages the latest Internet and interactive technologies to make our clients successful. Glick builds high-volume, high transaction websites and enterprise applications for Fortune 500 companies as well as well-funded web 2.0 start-ups. Glick Interactive has won multiple awards including the Web Marketing Association's 2008 WebAward. For more information about Glick Interactive (http://www.glickinteractive.com), visit: www.glickinteractive.com (http://www.glickinteractive.com).

About Colocube

Colocube is an Atlanta-based hosting firm specializing in high-performance IT hosting with a global presence. Colocube (http://www.colocube.com) is carrier-neutral and offers the richest connectivity and dedicated service options in the most secure and reliable colocation facilities for our customers' mission critical operations. Colocube has grown to be one of the most respected high performance hosting companies in the industry serving a global customer base. Colocube has partnered with premier companies that are leaders in their respective industries to provide best in class service to our customers. For more information about Colocube, visit www.colocube.com (www.colocube.com).

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Contact Information Emily Murphy

Mother Nature Network

http://www.mnn.com

404-856-7018

Fred Tanzella

Glick Interactive

http://www.glickinteractive.com

404-431-8732



Tuesday, January 27, 2009

Cypress Communications� to be a Major Presence at LegalTech� 2009

Cypress Communications® to be a Major Presence at LegalTech® 2009

Cypress Communications to present a session on hosted unified communications and unveil innovative new products at LegalTech New York 2009.

Atlanta, GA (PRWEB) January 27, 2009 -- Cypress Communications, the premier provider of hosted unified communications (http://www.cypresscom.net/solutions/C4_IP_Unlimited_Enterprise_VoIP.html), will launch a multifaceted approach to educating legal professionals at LegalTech New York 2009. With a booth in the exhibit hall, live demonstrations of its C4 IP (http://www.cypresscom.net/solutions/C4_IP_Unlimited_Enterprise_VoIP.html)™ hosted unified communications solution, and the unveiling of multiple new hosted solutions, Cypress will be seen, felt and heard at one of the legal industry's largest events, held February 2-4.

Frank Grillo, executive vice president of marketing at Cypress Communications, will lead a seminar entitled "Unified Communications Best Practices: How to spend less and get more" at 1:30 p.m. on February 2. In his presentation, Grillo will educate attendees on how they can leverage unified communications in order to decrease their overall telecom spend and innovate ahead of their competition. Attendees will gain an understanding of the most common features and benefits, hear about the latest developments, and examine the implementation costs of a hosted vs. a do-it-yourself approach.

"Unified communications has the power to transform the way people connect with each other and the information they need the most--which is especially important in the legal community," Grillo said. "In this economy, the right solution can be the key to success, and I am excited to share my perspectives on how this transformational technology can help law firms increase productivity while decreasing their communications spend."

In addition to Grillo's presentation, Cypress associates will be on hand at booth #1603 in the exhibit hall, providing live demonstrations of Cypress' award-winning hosted unified communication solution, C4 IP, and introducing new features for 2009 such as call recording, quality management and fixed mobile convergence. Another big attraction at the booth will be Cypress' new suite of hosted solutions, which includes new managed data solutions, hosted Contact Center and the much-anticipated hosted Microsoft® OCS.

"Since we launched our first hosted unified communications solution three years ago, Cypress has played a major role in shaping the evolution of communications technologies, and we continue that tradition with the new products we're introducing at LegalTech," Grillo continued. "With our hosted delivery model, we are bringing enterprise-grade solutions such as Contact Center and Microsoft OCS to firms who wouldn't normally be able to implement them due to the cost and complexity involved."

LegalTech events gather top professionals from law firms and legal departments nationally, delivering hands-on, practical information for improving law practice management through leading edge technology and innovative products. LegalTech New York 2009 will take place from February 2-4, 2009 at the Hilton New York Hotel.

About Cypress Communications

For over 20 years, Cypress Communications has been helping small-to-medium enterprises (SMEs) connect, communicate, collaborate and continue™ with a range of fully hosted and managed voice, data and Internet solutions. Beginning in 2006, Cypress revolutionized the communications industry with its hosted VoIP (http://www.cypresscom.net/solutions/C4_IP_Unlimited_Enterprise_VoIP.html) and hosted unified communications (http://www.cypresscom.net/solutions/C4_IP_Unlimited_Enterprise_VoIP.html) solution, C4 IP, making it easy for SMEs to take advantage of productivity-enhancing technology such as integrated audio and Web conferencing (http://www.cypresscom.net/solutions/C4_IP_conferencing.html), multimedia collaboration tools, presence, chat, Microsoft® Outlook integration, and more. As a Deloitte Fast 50 and Fast 500 award recipient, Cypress is recognized as one of the fastest growing telecommunication companies in North America. In 2008, the company was also named one of Atlanta's Best Places to Work. Cypress' hosted unified communications solution has received numerous awards and accolades, with 10 awards for excellence and innovation to date. The company's Web address is www.cypresscom.net.

To learn more about hosted unified communications, visit Frank Grillo's UC 360 blog at http://blog.tmcnet.com/uc-360.

© 2006-2009 Cypress Communications, Inc. The Cypress Communications logo is a registered service mark of Cypress Communications, Inc. C4 IP is a trademark of Cypress Communications. Connect, communicate, collaborate and continue is a trademark of Cypress Communications. All other marks used herein are the property of their respective owners.

For more information, contact:

Heather Whitt

Cypress Communications

404-442-0034

hwhitt @ cypresscom.net

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Contact Information Heather Whitt

Cypress Communications, Incorporated

http://www.cypresscom.net/

404-442-0034



Semantic Universe Network Goes Live! The New Focal Point for Semantic Technology Professionals

Semantic Universe Network Goes Live! The New Focal Point for Semantic Technology Professionals

Semantic Universe and Cerebra today announced the launch of the "Semantic Universe Network", a vibrant educational and networking hub for the global semantic technology marketplace. Semantic Universe Network will be the educational and information resource for the people and companies within the high-growth semantics sector, covering the latest news, opinions, events, announcements, products, solutions, promotions and research in the industry.

Los Angeles, CA (PRWEB) January 27, 2009 -- Semantic Universe (http://www.semanticuniverse.com/about-us.html) and Cerebra (http://www.cerebra.com) today announced the launch of the "Semantic Universe Network" (http://semanticuniverse.com), a vibrant educational and networking hub for the global semantic technology marketplace. Semantic Universe Network will be the educational and information resource for the people and companies within the high-growth semantics sector, covering the latest news, opinions, events, announcements, products, solutions, promotions and research in the industry.

According to Tony Shaw, Editor of Semantic Universe Network, "The semantic community needs a vehicle to communicate the comprehensive business applications and benefits of semantic technology, as well as a better way to connect developers, customers, entrepreneurs and investors. Semantic Universe Network will be that vehicle."

Says Brian Crook, President of Cerebra, "Today's launch is an important milestone towards the semanticuniverse.com vision. We now have the technical framework to facilitate the growth and interaction of the community and an online sandbox for all of us to showcase, discuss and advance the enabling benefits of semantic technology."

Launch editorial includes extensive new and archived material. Dozens of editorial contributors and industry bloggers are committed to participate in the Semantic Universe Network and over 30 original articles (by 30+ authors) have been published today. Among the contributors are prominent industry analysts and commentators.

Technical articles, case studies and research have been contributed by organizations including: Microsoft, SAP, Oracle, Metatomix, Zemanta, Expert System, Ontos, Collibra, NetBase, IQser, General Electric, and two dozen more. Archived content draws upon a rich media library generated from the Semantic Technology Conferences and the Semantic Report including blogs, webcasts, slide decks, video recordings, executive interviews, audio recordings, profiles, photos, press releases, product information and vendor announcements.

Charter sponsorships are now being offered to product and tool developers within the semantic sector, as well as industry participants such as venture capitalists, consulting firms, educational institutions and other services organizations.

For information about advertising and site sponsorships contact Steve Bastasini +1-415-740-5528 (steve (at) semanticuniverse (dot) com). For information about editorial participation contact Tony Shaw +1-310-337-2616 x102 (tony (at) semanticuniverse (dot) com).

About Semantic Universe:

Semantic Universe is the creator of the Semantic Technology Conference (SemTech), the world's foremost symposium on the business of semantic technology now in its fifth year. Semantic Universe is also the creator of the Semantic Report and the Semantic Universe Webcast Series. Semantic Universe is a joint venture of Wilshire Conferences and Semantic Arts.

About Cerebra, Inc. - Cerebra is the developer of the Cerebra Server, a content matching and discovery platform combining the respective strengths of natural language processing and semantic reasoning techniques. Cerebra products augment publisher sites with relevant content and advertising delivered as small widget applications to embed maps, reviews, videos, images, products and domain content contextually into publisher web pages.

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Contact Information Tony Shaw

Semantic Universe

http://semanticuniverse.com

+1-310-337-2616

Brian Crook

Cerebra

http://cerebra.com

+1-760-476-9538



6S Marketing Announces Expansion of Services to Include Social Media Marketing

6S Marketing Announces Expansion of Services to Include Social Media Marketing

Delivering cutting edge services and introducing expert staff, 6S Marketing advances into the social media scene. Spearheading the expansion for 6S is newly appointed Director of Social Media Marketing, Jenn Lowther, a highly regarded veteran of North American social media scene.

Vancouver, BC (PRWEB) January 27, 2009 -- 6S Marketing, one of North America's top internet marketing companies, announces today that it will officially expand service offerings to include social media marketing. This expansion news is further amplified by the addition of a top ranking social media expert to the 6S team. Services will allow greater impact and outreach in online presence and allow clients to market and communicate via densely populated online networks.

"We have had our finger on the pulse of the social media scene and have offered limited services to clients over the past year. But in officially launching this new division of our business, we knew that we wanted to have a true expert and trend-setter to lead our team. Our main priority is to ensure that all of our services are absolutely cutting edge and valuable for clients." explains Chris Breikss, Co-Founder and Director of 6S Marketing.

Spearheading the expansion for 6S is newly appointed Director of Social Media Marketing, Jenn Lowther, a highly regarded veteran of North American social media scene. Jenn joins the 6S team following a position as Social Media Strategist at Invoke and a lengthy history of similar work in the gaming and technology industries.

Jenn sits on the Organizing Committee for Northern Voice, Canada's largest blogging and social media conference. She is a frequent speaker at industry conferences and events and is a networking maven, attending an average of ten events each month. Jenn is well versed, well connected and well positioned to lead the new division of social media marketing for 6S and brings energy, expertise and valuable experience in approaching client work.

The culmination of over one year of development and research, 6S's new menu of social media marketing offerings will focus on augmenting website content and positioning clients online. It will also work to compliment SEO and existing internet marketing techniques. Social media marketing will allow clients to effectively communicate and interact with markets in an environment in which they prefer and trust. The 6S approach to social media marketing will uphold authenticity in communication and content and allow clients to build valuable connections with their customers and target markets.

Highlights of 6S's newly introduced services include social media and corporate blog strategy as well as social bookmarking and application development. 6S will work to position clients in popular and effective online hubs such as Facebook, Twitter, YouTube, and Flickr.

"We have always been successful in increasing our clients presence online and ensuring that they reach key audiences. Our social media marketing services will take that concept a step further by introducing new methods of connecting and communicating. Hundreds of millions of people are visiting social media destinations and the potential to interact with them is incredible." says Breikss.

"The key to effectively implementing a social media strategy is to come at it from a business perspective, while also maintaining a creative, progressive and authentic approach. We know that with Jenn's experience and ability to navigate this realm, we are going to be able to present clients with opportunities that they will not be able to find anywhere else."

For a complete listing of social media marketing services offered by 6S Marketing visit http://www.6smarketing.com/services/social-media-marketing/

About 6S Marketing 6S Marketing Inc. is recognized as one of North America's top internet marketing companies. They provide search engine marketing services aimed at increasing profits through targeted and effective online presence. 6S takes a cutting edge approach to internet marketing and since 2000, has been increasing revenues for hundreds of clients, including some of North America's most respected brands.

6S is a Google Analytics Authorized Consultant, Authorized AdWords Company, Google Website Optimizer Authorized Consultant and a Yahoo Ambassador. They operate out of the stylish Yaletown district in downtown Vancouver, Canada. For more information about 6S Marketing, visit www.6smarketing.com.

For more information please contact:

Sara-Ann Pereira

Sara Pereira: Marketing & Communications

P: 778.772.3208

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Contact Information Sara-Ann Pereira

6S Marketing Inc.

http://www.6smarketing.com

(778) 772-3208